Meet the Team

Jose Ugas
Founder

For Jose, Fiorst is about translating a global experience into a local sanctuary. Drawing on his experience in process engineering and business management, Jose sought to recreate the authentic sauna culture found in other parts of the world and bring it home to Pennsylvania.

As the Founder, Jose is responsible for the design and direction of the Fiorst concept. He combines a disciplined operational background with a passion for community wellness, working behind the scenes to ensure Fiorst remains a sanctuary for those seeking a unique Nordic wellness experience.

Aiden Subers
Experience Lead

For Aiden, wellness is where data meets discipline. With a background in Data Science and professional experience in the medical field, Aiden brings a knowledgeable and analytical perspective to the art of recovery.

As the Experience Lead, Aiden manages the daily pulse of the sauna. He translates the vision into reality, guiding guests through their thermal cycles and ensuring every visitor feels supported, educated, and revitalized. Whether you are a first-timer or an athlete, Aiden is there to help you optimize your session.

Ashley Marks
The Aroma Alchemist

Ashley Marie Marks is the aromatherapist behind The Aroma Alchemists, a luxury aromatherapy and sensory wellness brand rooted in ritual, nature, and energetic refinement. Her work blends organic and wild-crafted botanicals with intentional scent design, creating immersive experiences that support nervous system regulation, emotional clarity, and embodied presence.

Ashley approaches aromatherapy as both an art and a form of energetic alchemy, where scent becomes a gateway to restoration and resonance. At Fiorst, Ashley supports the sensory and ritual elements of the sauna experience, curating aromatherapeutic offerings that deepen relaxation and elevate the body-mind connection.